I’m referring to the today’s News-Press column “Tell Mel” that was on the front page of the local section. I won’t go over the content (check it out on the web) except to applaud Mel for helping the woman in the article receive satisfaction. I really am not clear why the jewelry store in the article was giving the customer the run-a-round. I’m sure some employee or manager made bad decisions and was hoping the customer would remain ignorant. Big mistake!  Why didn’t they call the customer and ask her what she would prefer? The customer should be informed at the start about what they can expect and what exactly will be done. How much the repair will cost and by when. Will it stay at the store to be worked on and if there is any damage, who will be responsible. Ithink it was in kindergarten where I learned to treat others as you would want to be treated…not mislead, misinformed or treated with indifference. Every client who walks through our door has something in their hands that matters tremendously to them (or wants us to design something tremendous for them!) and they expect us to treat it and them with the same reverence. Each client and piece is important! Service is the lifeblood of any retail business and everyone’s eye HAS to be on that ball…The woman in the article even paid EXTRA to make sure she would have the best service…why not GIVE the best service anyway? Don’t we all deserve it?