I read many of the articles in our trade magazines and am always looking for new tips, advice and innovative ways to market our inventory and services to clients. I have become a student of running a business based on the numbers and not just the emotion…although for many, many years the emotion is what ran my business. When focusing strictly on the numbers I was experiencing a disconnect from the passion and joy of the craft that I love to do.

I have come to realize that by running my business in a viable and responsible manner, it allows me the opportunity to be MORE emotional about what we do.

Almost all jewelers I have met think of themselves as retailers first and craftsmen second, but the truth about what we do is much more poignant and romantic!

We deliver love from one person to another….yes, really!  People hire us and come to us to assist them in communicating love to someone special in their life. Engagement rings, wedding bands, anniversary gifts, birthday presents, etc… all part of being the messenger of love and admiration!

As an artist, I am emotionally connected to the work I produce or collaborate on and when someone finds my work capable of communicating the love that they have for another by presenting them with my creation as a gift… how much better does it get? The disconnect for me was forgetting that we are in the business of romance first and retail second…

That’s why, in our gallery, the proposal is so special and we take extra time and care to assist guys with the perfect proposal. We’ve got the ring part down and can comfortably walk even the most nervous groom-to-be through the diamond buying process and designing the ring. The proposal is where we love to shine! That’s where all the romance lives! Who cares how big the diamond is or how much it cost if the proposal is boring, uncreative, lacking in romance, possibility or style? Done with love, whit and unique care, the proposal is the true gem!