Hopefully someone will read this who might see an ad about another jewelry store “liquidating” or “going-out-of-business” for the 3rd time and is thinking of stopping by there for some “Bargains!”. Yes, it may be cheap but there are a few reasons and distinctions I would hope to share with you. When a jewelry store is going out of business or in chapter 11 or trying desperately to raise cash, they sometimes turn to liquidators who come in and try to appeal to your sense of economy by sort-of, discounting the inventory. Mostly what they do is quickly sell-off the nicer stock then pack the store with their own “stock”, mark it up 300 to 400 percent and then “liquidate” it to you for 1/2 off or whatever this weeks new “all time low” price is. Most times the jewelry is very poor quality, made in China or India and the kind of jewelry that QVC turns down. But hey, you’re there so might as well pick up a few “cheap” bargains. We know this is going on because our clients trust us and bring these “bargains” to us to see how they did. Most of the time it’s too late and non-refundable because hey, they’re LIQUIDATING! All regular, nice rules need not apply…so not only was it a piece of cr p…but it was a CHEAP piece of CR P…! The Tanzanites are scratched and/or set poorly, the diamonds can fall out the first time you clean them or the clasps on the chains fail to close properly and the necklace falls off the third time you wear it. The opal inlays are synthetic but, oops, they forgot to mention that because the “new” staff work for the liquidator. So if you are thinking of stopping by one of these “unfortunate retailers” to gleam a cheap bargain while the doors are still open, be armed with the above knowledge of the game being played.
